Brand Design
Well Red Approach
VIBES:
Coastal, vibrant, natural, energetic, inviting
Well Red Approach helps women reconnect with their bodies, minds, and faith through faith-driven wellness, movement, mindset coaching, and interior design. For the brand, I created a visual identity that feels approachable, supportive, and inspiring.
The Challenge
Christi came to me with a head full of ideas and a clear sense of what her business stood for. The hard part was turning all of it into something visual. She felt stuck, spending creative energy on a part of the process that wasn't her strength, and she needed someone who could listen to the heart behind the concept and help her bring clarity to it.
The Solution
I started with conversation, listening closely to what Christi was trying to say, even where she was still finding the words. From there, I kept her involved at every stage, so the brand took shape with her rather than being handed over at the end. Each decision tied back to the concept she brought to the table. The result is a cohesive visual identity, built as a foundation she can keep adding to rather than a one-time finished product.
The Result
Christi now has a clear brand and visual direction that feels like her. Having a framework to work within freed her to put her creative energy back into the work she does best, instead of starting from scratch every time she creates something new. Her words say it best: the finished brand "didn't just look beautiful, it felt like me."
Freed me to put my energy back into what I actually do
"I came into this process with a head full of ideas but was stuck translating them into a cohesive visual brand. Having that clarity and visual foundation freed me to put my energy back into what I actually do, and now I have something I can continue to build on as my business grows. It was absolutely an investment, but one that has already given me a much greater return in clarity, confidence, time, and creative energy. I would do it again."
— Christi Latour
Wellness Coach, Interior Designer and Pilates Instructor
