Brand Design
Paolian Sweets & More
VIBES:
Elegant, Romantic, Sophisticated, Delightful, Luxury
Paolian Sweets & More, a luxury buttercream cake and dessert bakery in Treasure Valley, needed a refined and inviting brand identity to stand out in the competitive wedding and event industry.
The Challenge
Paola wanted a brand for Paolian Sweets & More that would stand out and be remembered, along with the materials to carry it into the real world. A bakery is a hands-on, visual business, with customers meeting the brand at tables, on packaging, and in print as much as online. A logo alone wouldn't cover that. She needed a consistent identity across everything customers would see, and a designer who could bring her vision to life without a lot of back-and-forth. She was getting ready for an upcoming wedding expo and wanted to look the part.
The Solution
I started with the foundation: a unique logo and a brand guide to keep the identity consistent. Then I designed the pieces that put the brand to work, including business cards, a brochure, banners, table covers, and stickers. Each one follows the same visual direction, so the bakery looks cohesive whether it's handed out, hung up, or set on a display table.
The Result
Paola now has a unique, recognizable brand and a full set of professional, on-brand materials ready to use. Paolian Sweets & More can show up consistently everywhere it appears, and Paola was happy enough with the experience that she plans to return for a future web design project.
She Outdid Herself!
“We hired Hailey to create a logo, brand guide, banners, and promotional materials for our business and she outdid herself! She was easy to work with, responsive, detail oriented, and always found a way to bring our vision to life. She added so much value to our business by creating a brand that is unique, recogizable, and impactful.
She also created some incredible promotional materials for us including: business cards, a brochure, banners, table covers, and stickers. They all look on-brand, high quality and professional. She did a great job with their design and making sure they were exactly what we were looking for. I will definitely work with Hailey for a future web design project!”
—Paola Franco
Founder, Paolian Sweets & More
