Website Design
FIG
FIG helps people get unstuck—whether you need your team aligned and moving forward, or you're ready to feel more grounded in your body. Angela combines corporate facilitation with holistic wellness so you can move ideas into action and live a joyful life.
The Challenge
FIG's founder, Angela, had spent months clarifying her business. What began as strategic facilitation had grown into a fuller offering of strategy, wellness and fun. Her WordPress site hadn't kept up. She couldn't update her services or her homepage, so visitors landed on a first impression that no longer matched the direction her business had landed.
The site also had no way to book time with her, and no way to sign up for or read past newsletters. Angela is a former web developer, but she had no time to rebuild it herself while running FIG alongside a full-time corporate job. She needed a site that represented her accurately and that she could update on her own.
The Solution
I moved the site from WordPress to Squarespace, which Angela could manage on her own after launch. I wrote all of the website copy (all optimized for SEO obviously—so she could be found on Google), keeping it warm and conversational so visitors feel welcomed and know where to go next. The old services page became two, one for corporate facilitation and one for wellness. Each is organized around how a client would look for help, rather than around a long list of offerings.
Angela already had a logo and a brand guide, but no secondary colors and a font that wouldn't carry over to the web. I built a mini brand around her purple and green with extra supporting colors and a heading font with more personality. The newsletter page is connected to her Kit email list so visitors can subscribe and browse past issues. Booking and inquiry options sit where visitors look for them. I also moved her domain email to Google Workspace so she kept her existing address through the transition.
The Result
FIG now has a site that matches the business: strategy, wellness and fun in one place. Angela can book clients, grow her newsletter list and update her own pages—all without a developer. For handoff, I recorded a custom library of website training videos so Angela can make updates herself, and I created launch-day graphics so she could announce the new site right away.
NOW I have a website that reflects my intention and it feels amazing
"FIG is about delivering Strategy + Wellness + Fun offerings in order to get people unstuck and ultimately enrich their lives AND NOW I have a website that reflects FIG's intention and it feels AMAZING. I first thought I could redesign the website myself and decided 'No' - I need to work with someone far more experienced and who could dedicate more time than I could. I ended up working with Greater Heights Marketing and it was a wonderful experience!"
—Angela Thomas
Corporate Facilitator and Wellness Advocate
